INTRODUCTION

ARRON BURTON, DUNHILL AWARD WINNER AND GRADUATE OF CENTRAL SAINT MARTINS FOUNDED ARRONBURTON.STUDIO™ IN 2022.

ARRONBURTON.STUDIO™ IS A MADE TO ORDER COMPANY BASED IN THE UNITED KINGDOM. THE INTERNATIONAL MILIEU IS BUILT AROUND CRAFTMANSHIP, NON-SEASONAL COLLECTIONS, AND SUITABLE ARTEFACTS.

THE DIRECTION OF ARRONBURTON.STUDIO™ IS INTERNATIONALLY KNOWN FOR AN UNFILTERED LENS OF GRIT, AND RAWNESS. THE INTENTION IS TO RE-DEFININE THE CONVENTIONAL PERCEPTIONS AROUND MASCULINITY.

ARRONBURTON.STUDIO™ HAS BEEN INTERRELATED AROUND THE TRIAL AND ERORR OF DECONSTRUCTING SYMBOLIC GARMENTS, AND RE-PRODUCING THEM IN A NEW WAY. FROM PAINTING DEAD STOCK FABRIC AND USING UNCONVENTIONAL MATERIALS THIS SATIRISES THE IDEAL OF LUXURY AND ALLOWS A NEW LANGUAGE OF MENSWEAR TO EXIST.

AT FIRST GLANCE THE GARMENTS APPEAR TO SHOW TOUGHNESS AND VULGARITY - YET BENEATH THIS RUGGED FAÇADE LIES A NUANCED DUALITY OF MASCULINITY. A POIGNANT REMINDER TO THE VIEWER TO RECONSIDER THEIR PRECONCEIVED NOTIONS OF CLASS AND HOW THE RUGGED EXTERIOR IS A REPRESENTATION OF GRIT AND SURVIAL - AN INTERNAL OPUELENCE CRAFTED IN THE CRUCIBLE OF HARDSHIP.

ARRON BURTON’S MA COLLECTION YES, SIR WAS BASED ON BEING BROUGHT UP IN AN ALL MALE STATE SCHOOL AND THE STRUGGLE TO SURVIVE AGAINST SOCIETAL EXPECTATIONS AND ECONOMIC PRESSURES WHILST BEING LABELED SOCIALLY UNDESIRABLE.

ARRON BURTON’S MUSE ORIGINATES FROM AN SCRUFFY SCHOOL BOY, TO AN UNCONVENTIONAL CHAV. ALL MALES WHO BECAME A GREATER VERSION THAN HE ONCE WAS. THE MUSE OF ARRONBURTON.STUDIO™ SYMBOLISES TRANSFORMATION AND RESILIENCE. A MAN WITH A SENSE OF DESIRE THAT DIDN’T LET THE PAST AND STRUGGLE RUIN HIS SURVIVAL IN THE PRESENT.

FROM A JOURNEY OF SELF-DISCOVERY AND BEING INFLUENCED BY A MALE-DOMINATED UPBRINGING THE STUDIO AIMS TO CHALLENGE SOCIETAL STIGMA ATTACHED TO WORKING-CLASS IDENTITIES, PARTICULARLY "CHAVS," ADVOCATING FOR EMPATHY OVER DEHUMANISATION AND PROMOTING DEEPER CONTEMPLATION OF THE SOCIAL IMPLICATIONS BEHIND CLOTHING AND THE REPRESENTATION OF SOCIAL CODES.

A BIG PART OF THE RESEARCH DEVELOPMENT CAME FROM THE FILM LA HAINE [1995] DIRECTED BY MATHIEU KASSOVITZ - THE GRIT AND UNSETTLING VISUALS THE FILM DISPLAYED SHOWED CULTURAL VOLATLILITY IN DESPERATE AREAS. A UNFLITERED FILM ABOUT IMMIGRANTS NAVIGATING THROUGH WAYS OF RESENTMENT TOWARDS THE BROKEN SYSTEM THAT WE LIVE IN.

SURVIVAL ISN’T A CHOICE, IT’S THE CEMENT IN THE WORKING CLASS THAT THEY DON’T HAVE CONTROL OVER - A LACK OF PRIVILEGE.

THE GOAL IS TO PORTRAY A MUSE WHO HAS TRANSCENDED HIS PAST, EVOLVING INTO AN EMPOWERED INDIVIDUAL WHO LIVES BY HIS OWN RULES, UNBOTHERED BY SOCIETAL JUDGMENTS.